Does eWOM influence destination trust and travel intention: a medical tourism perspective
نویسنده
چکیده
Virtual community membership has a strong influence on a tourist’s behaviours and the way information is transmitted. Drawing on trust transfer theory as a theoretical framework, this study tests an empirical model that investigates the influence of electronic wordof-mouth (eWOM) on destination trust and travel intention. The study also diagnoses gender differences in the proposed model. Data were obtained from a sample of 216 tourists in Cyprus. The findings from regression analyses suggest that eWOM is positively related to travel intention; eWOM is positively related to destination trust; and destination trust is positively related to travel intention. Additionally, the impact of eWOM on destination trust was significant for both genders but stronger for men, while the impact of destination trust on travel intention was stronger for women. The paper extends the existing literature regarding new response variables associated with eWOM.
منابع مشابه
The Impact of Social Network on Italian Users’ Behavioural Intention for the Choice of a Medical Tourist Destination
Tourism represents one of the most important industries in the global economy. Medical tourism is not a new phenomenon: mankind has traveled to foreign lands to access treatment for many years. Current research in information and communication technology considerably affects the tourism industry by providing innovative tools capable, on the one hand, of supporting tourists in organizing their h...
متن کاملLeaving Light Footprints – the Importance of Promoting Responsible International Travel
Irresponsible travel has the potential to harm both the traveler and the host destination. The subject of responsible travel is a major focus of the International Society of Travel Medicine, whose Responsible Travel special interest group has been very active in providing leadership for travel medicine practitioners in relation to the protection of local travel destination communities. Healthca...
متن کاملThe Intervening Role of Tourists’ Perception in the Effect of Word of Mouth Advertisement on the Intention to Visit Religious Tourism Destinations (Case Study: Mashhad)
Objective Successful development of tourism in many tourism destinations around the world depends on how to manage tourists’ perceptions by marketing managers and tourism planners. Thus, any information source about the tourists is of high importance that can be used to affect their beliefs towards the religious destinations. Therefore, it is important to identify the formation of such percept...
متن کاملAnalysis of the personality traits of urban tourism brand on visiting intention through perceived consistency (studied in Tehran)
It is important to examine the effect of the tourist personality on the choice of tourist destination. In the meantime, using Hofstede's cultural model in analyzing the effect of tourist personality dimensions on the intention to visit through the perceived homogeneity variable greatly helps to understand this issue. In this research, the effects of femininity, masculinity, ambiguity, avoidance...
متن کامل001-136 Tourism 2015 01EN.indd
Th e purpose of this study focus es on the extent to which electronic word-ofmouth (eWOM) and the image of Macanese gastronomy tourism infl uences tourists' intentions, based on samples of those who use the Internet, to search for information about Macanese gastronomy. Th is study was conducted from April to June 2013. A quantitative research method was adopted and online questionnaires were di...
متن کامل